About Us

The story behind Linen Chapel and the WELL Towel

Our Story

Linen Chapel was founded with a clear mission: to bring the natural benefits of pure linen into everyday life. Since 2014, we've been selling our 100% linen towels to customers across South Africa, the Seychelles, and the United Kingdom — with customers returning time and again.

We saw a problem with traditional bath towels. They harbour germs and mould, contain synthetic fibres, take forever to dry, and take up too much space. We knew there was a better way — and the WELL Towel was born.

Every WELL Towel is made from European natural grown flax, woven into a superior mini waffle weave. No pesticides, no toxins, no synthetics. Just pure linen, the way nature intended.

Linen towel in nature

Our Team

Linen Chapel is built on decades of experience in design, manufacturing, and business.

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Daryn Johnson

Interior Designer with over 30 years of experience working with factories and fabric houses, designing quality products that stand the test of time.

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Lee Shave

C-suite startup and scaleup specialist with over 25 years in global banking, bringing strategic vision and business acumen to Linen Chapel.

What We Stand For

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Your Wellbeing

We believe the things you use every day should be good for you. Anti-microbial, toxin-free, and naturally healthy — that's the WELL Towel promise.

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The Earth's Wellbeing

From sustainably grown flax to 400% water and energy savings per wash, every WELL Towel is a small step toward a healthier planet.

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Quality Without Compromise

We never cut corners. Superior twisted linen yarn, mini waffle weave, no blending with synthetic materials. Pure quality, always.